- Come up with a blanket recommendation such as Reduce your salt intake - and get your government/NGOs on board:
"The government has set a target of reducing the average salt consumption of adults to 6g per day by 2010. This is a challenging but achievable goal, which will bring measurable improvements in health. A study published in the scientific journal Hypertension in 2003 estimated that a reduction in salt intake to 6g per day would lead to a 13 per cent reduction in stroke and a 10 per cent reduction in ischaemic heart disease. "
- Find an association or organisation that is likely to back a contrary view for 'balance' - so in this case we'd go with the European Salt Producers Association.
- Broadcast research that detracts from the message in step one. 'Low Salt Diet May Increase the Likelihood of Heart Disease'.
- Follow the money. Find a link between the researcher in step three and the association in step two.
A naive approach? Probably. A simplistic approach? Yes - as should be your approach to food.