Before I give you the 'problem', let me give you the 'solution'. The problem was to kill 30% of all sheep and cows in Britain. The effect of this was to save the environment and to make us healthier.
The reasoning? Well, the reasoning was as follows:
- The theory goes like this: if you have less ruminant livestock, you emit less climate-damaging methane into the atmosphere.
You also have less meat to eat, which means less saturated fat in our diets and thus less heart disease.