If you haven't seen the previous video where bodybuilders are introduced to some climbing training, I'd recommend it.
To follow up, here is a video of a bodybuilder lifting 'heavy shit' with a strongman. Interesting points come out around the tyre-flip - a tyre weighing 300kg. The strongman points out the technique required is lower-body rather than simply using upper body ("I have small arms" he says). There is a lot to be said for being able to apply strength. Lifting bodyweight in a variety of ways, and, lifting 'awkward' objects is a great way to train and a fine expression of hustle.