Wednesday, 26 June 2013

PETA: Misleading Advertising

I've not posted about PETA since this piece a couple of years ago, but they are once again on my radar due to a ruling by the Advertising Standards Agency (ASA):
  • A poster for People for the Ethical Treatment of Animals (PETA), featured an image of a toddler smoking a cigar. Text stated "You Wouldn't Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer. Go vegan! PeTA".
The advert was found to have breached CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation), and the following ruling was given:
  • The ad must not appear again in its current form. We told PETA not to imply that any consumption of meat would raise the risk of heart disease and cancer.
I will conceded the 'paleo' framework has some over-simplified advice, but the resulting diet is often remarkably close to that advocated by the most vocal paleocritics.  I go so far as to say that the resulting diet is more nutritious and personally more sustainable than governmental dietary advice.  But this piece reiterates the need to leave the tent and erect a proper building.

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