The Corporate Playbook, BDA and DUK

The BMJ has launched a stinging attack on the relationship between Diabetes UK and their corporate sponsors.  The British Dietetic Association also come in for criticism.

The game really is up for these organisations. Charities such as DUK and BDA have similarly been exposed for their lack of integrity.:

• Despite the American Heart Association’s statement and the supportive scientific evidence, the food industry continues to adopt strategies to deny sugar’s role as a major causative factor in what now represents the greatest threat to our health worldwide: diet related disease. It took 50 years from the first publication (in the BMJ) linking smoking to lung cancer before the introduction of any effective legislation because Big Tobacco successfully adopted a strategy of denial, planting doubt, confusing the public, and even buying the loyalty of scientists, all at the cost of millions of lives. The same “corporate playbook” has been adopted by Big Food.

It is good to see such high profile discussion of these issues.

Follow the money!