I'd taken this photo back in November and an item on BBC news this morning reminded me of it which reported on the marketing 'food' to children online. I say food, but I am not sure Krave meets the definition of anything but neo-poverty food.
I'm looking forward to marketing my own cereal called "Addykt" based upon a similar recipe. Meantime:
- crave (krv) v. craved, crav·ing, craves
1. To have an intense desire for. See Synonyms at desire.
2. To need urgently; require.
3. To beg earnestly for; implore. See Synonyms at beg.
Follow this link to see the nutritional profile of Krave. What I like about the dumb-ass nutritional information on the box is that it is based upon a 30g serving. This is the intellectual equivalent of selling alcohol in smaller measures to alcoholics.
I'd like to see the modal demographic that buy this stuff. Perhaps if we saw those folk on a billboard the penny would drop...
(Find out how much energy there is in breakfast cereal with this experiment.)